Strategy and Planning

Your branding and credibility are established through every pixel and character on your website. Your users must trust you and believe what you tell them — and they must be able to find what they are looking for, quickly and easily. That’s a tall order to fill, but, with our deep knowledge of the craft and the medium, we can develop a website that will meet your goals and provide an exceptional user experience for the audience that you want to reach.

Some of the strategic decisions with which we can help you include:

  • Determining your company’s goals and purposes for a new site or for desired features to add to your current site.
  • Establishing how to differentiate your company or organization from others in your marketplace.
  • Identifying your target audience and their needs and shaping the best way to present information to them.
  • Selecting features and functionality that will enhance your users’ experience and your company’s branding.
  • Choosing the platform that best meets your needs: a traditional custom site or a content management system (CMS).
  • Figuring out the demands that your company’s growth and expansion will put on your website.
  • Agreeing on who will maintain your website and how it will be done.

Whether you have a large website project or require a virtual webmaster, or anything in between, we’ll be happy to answer your questions and provide you with guidance and information.

Let us know how we can help you!