Case Study: TopApproach Web Site Design

TopApproach Technologies needed a Web presence for its small, but highly experienced consulting and engineering group. We were asked to design a site using their existing logo, write the content, and implement a site that would persuade visitors to choose TopApproach to integrate their complex interactive broadband systems.

Our challenge was to zero in on how TopApproach differentiates itself from its competitors in this relatively new industry. Through a collaborative process with the client, we identified and highlighted its strength, which is its skilled consultants, vast experience, and established industry relationships. Then the writer worked closely with the designer to create a professional image, easy-to-read content, and intuitive navigation.

With its increased visibility and credibility, TopApproach is poised to attract new clients with its Web site that delivers the message, "Tell us what we need to know and we'll get it done!"